July Mailing Take Swing Upward

Catalogers Seem to be gearing up for fall, as mailings to Catalog Tracker’s mailbox were up 24% in July over the month a year ago. Last year the service of list firm Direct Media logged in 20% fewer catalogs received in July 2007 than July 2006. Mailers last July were no doubt struggling with the massive postal rate hike that had kicked in two months earlier. It’s good to have some of them back.

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