July Sales Roundup: Different Month, Same Poor Results

Different month, same poor financial results for the retailers tracked by Multichannel Merchant.

Total July sales for apparel retailer Abercrombie & Fitch sank 22%, to $236.0 million, compared to $302.1 million in July 2008. Direct-to-consumer sales decreased 11%, to $16.2 million. July same-store sales decreased 28%.

Neiman Marcus Direct’s sales for July dropped a whopping 34.2%. The division consists of the print catalog and online operations for Neiman Marcus and Horchow, as well as the Bergdorf Goodman Website. Total revenue for July fell nearly 26%, to $199 million, compared to $268 million in July 2008.

July sales at women’s apparel marketer Victoria’s Secret Direct dropped 10%, “reflecting overall demand softness,” said Amie Preston, vice president of investor relations for parent company Limited Brands, during a conference call.

Total July company sales for J.C. Penney Co. slipped 10.6%, to $1.19 billion, compared to $1.33 billion in July 2008. The general merchant no longer reports its direct sales results. Company officials said in a release that July sales were impacted by a combination of a later start to the back-to-school selling period and the shift of several state tax-free shopping periods into this year’s fiscal August, as well as lower levels of clearance inventory relative to last year.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.