Kathy Van Zeeland, eBags Partner on Catalog

Kathy Van Zeeland exploded into the handbag and accessories market in late 2004 with her distinctive line of high-quality, trendy products. In two years she has built up her New York-based company to the point where the line is sold in more than 1,300 stores nationwide. On Nov. 1, Van Zeeland expanded her business even more by partnering with Greenwood Village, CO-based online merchant eBags, which now handles Van Zeeland’s e-commerce functions.

As part of the deal, eBags agreed to mail a cobranded catalog of Van Zeeland handbags to 400,000 eBags and Van Zeeland customers, says eBags spokesperson Brittany Ancell. Results of the mailing aren’t available yet, but Ancell says online sales and conversion rates for Van Zeeland’s line are “amazing”; the brand ranked among the top 10 sold on eBags last week. Van Zeeland’s handbags ring in at under $100, while belts, sunglasses, and other accessories range from $48 to $68.

“Overall, we are excited about this opportunity with Kathy Van Zeeland. As with Tumi, for whom we manage e-commerce in the U.S., U.K., Germany, and Japan, we have found mutually beneficial e-commerce partnerships,” says Ancell.

Plans to mail future catalogs will be determined once Van Zeeland and eBags assess the current book’s performance.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.