One might say it’s a wish come true for KB Toys. The Pittsfield, MA-based retailer has become the exclusive toy supplier for Sears, Roebuck & Co.’s Website and Wish Book catalog. KB Toys will fulfill all of the toy and videogame products from its Blairs, VA, distribution center.
The deal between KB Toys and Hoffman Estates, IL-based Sears follows last year’s test of 29 KB Toys shops in Sears stores in Los Angeles, Detroit, Chicago, and Mobile, AL. This holiday season, the companies will expand the store-within-a-store program to 77 stores.
KB Toys will also develop a line of My First Craftsman toys, under a trademark license agreement with Sears, which owns the Craftsman brand of tools. The My First Craftsman toys will be sold in both Sears and KB Toys stores and Websites.