Kids Stuff Announces ‘Restructuring’

North Canton, OH—Earlier in June, multititle children’s products cataloger Kids Stuff said that it was laying off 18% of its staff. On June 27, the company announced that it has started a restructuring of its catalog and Web operations. Though the company released no details, it has cut circulation 40% this year, to 5 million copies. The company produces the Perfectly Safe, Natural Baby, and Jeannie’s Kids Club titles. Kids Stuff expects the restructuring to be completed and full operations—including full circulation—resumed by the holidays.

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