Kim Painley: 2011 MCM Awards Judge

Judge: Kim Painley
Company and position: President at Kinetic Marketing Consultants
Years as an MCM Awards judge: 4 years…or is it 5? They all start to run together after a while.

Q&A

How would you describe your job and what you do?
Primarily, I manage Search Engine Marketing accounts and try to keep Google from delivering crap traffic to my clients.

Why do you think you were chosen to be an MCM Awards judge?
I’m brutally honest (just ask my fellow judges!) and do not hesitate to slam a site that doesn’t function for the user. Flashy images and high-end graphics don’t distract me…I am laser focused on the site’s ability to make the sale.

What direct marketing subject could you talk about all day?
PPC management.

What excites you most outside the office?
Power tools! I’m remodeling my house and doing most of the work myself. Guess I should mention the kids, too…teenagers…they keep me hopping.

What was your first job?
When I was 16 I worked in the X-Ray archive at UVA Hospital.

In high school, I was:
always on the verge of being in major trouble.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.