Knight’s Direct Closing City Spirit

St. Louis-based multititle mailer Knight’s Direct, which mails the Home Decorators Collection and Soft Surroundings books, will discontinue mailing women’s apparel catalog City Spirit at the end of the year.

Within a little more than a year, the privately held Knight’s will have gone from producing six titles to two. In 2001, the company folded its flagship catalog, women’s apparel book Knight’s Ltd., and its Shoe Studio footwear book. It subsequently closed another of its women’s clothing catalogs, Papillon. While Soft Surroundings sells some sleepwear and loungewear, it focuses largely on bedding and spa items. Home Decorators Collection sells home furnishings.

Most of City Spirit’s 200 employees will be transferred to other divisions within Knight’s. But Knight’s executive vice president Lisa Brougham says that about 10 employees in the merchandising, creative, and production departments will be laid off.

The City Spirit catalog accounted for only 9% of Knight’s total sales, which last year were nearly $170 million. “We haven’t been able to turn that business around,” Brougham says. While she adds that the company “was happy with City Spirit’s sales,” Knight’s felt that the more robust Home Decorators Collection and Soft Surroundings titles “were a better return on resources.”

City Spirit will continue mailing through the holiday season. A final, clearance catalog edition will mail in January.

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Knight’s Direct closing City Spirit

CATALOG AGE has learned that multititle mailer Knight’s Direct, which mails the Home Decorators Collection and Soft Surroundings books, will discontinue mailing its women’s apparel catalog City Spirit at the end of the year.

Within a little more than a year, the privately held Knight’s has gone from producing six titles to two. In 2001, the company folded its flagship title, women’s apparel book Knight’s Ltd., and its Shoe Studio footwear book. It subsequently closed another of its women’s clothing catalogs, Papillon. While Soft Surroundings sells some sleepwear and loungewear, it focuses largely on bedding and spa items. Home Decorators Collection sells home furnishings.

Most of City Spirit’s 200 employees will be transferred to other divisions within Knight’s. But Knight’s executive vice president Lisa Brougham says that about 10 employees in the merchandising, creative, and production departments will be laid off.

The City Spirit catalog accounted for only 9% of Knight’s total sales, which last year were nearly $170 million. “We haven’t been able to turn that business around,” Brougham says. While she adds that the company “was happy with City Spirits’ sales,” Knight’s felt that the healther Home Decorators Collection and Soft Surroundings titles “were a better return on resources.”

City Spirit will continue mailing through the holiday season. A final, clearance edition will mail in January.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.