Kohl’s Customers Can Now Earn Rewards Using Apple Pay

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Kohl’s customers can now pay for their purchases and simultaneously earn Yes2You Awards loyalty points using Apple Pay.

Apple_pay_kohls_thumbThe service is available to about 250 Kohl’s stores and is expected to be in all stores nationwide later this month.  This will make Kohl’s the first retailer to deliver one-tap checkout that integrates both its private credit card as a form of payment and loyalty program with Apple Pay.

“Kohl’s is blending the physical and digital shopping experience in more ways than before,” said Ratnakar Lavu, Kohl’s chief technology officer in a press release.   “Offering conveniences to Kohl’s customers that make it easy for them – like a seamless one-tap checkout in Apple Pay that integrates our value-driven Yes2You Rewards loyalty program – is one of the ways that we are leading as an omnichannel retailer.”

Lavu said Kohl’s is continuing to innovate in mobile to provide an easy  shopping experience whether it’s their mobile payment offerings, the features and functionality on Kohl’s mobile app or the Kohls.com experience on smartphones and tablets.

Kohl’s first announced the availability of Apple Pay nearly a year ago, and Kohl’s customers can add Yes2You Rewards to the Wallet app in iOS9 and earn rewards at the checkout with Apple Pay.  When paying in stores customers simply hold their iphone6, iphone6Plus, iphone6sPlus or iphoneSE near a contactless reader with a finger on Touch ID to pay and receive their individual rewards.

On Apple Watch, they double-click the side button and hold the face of their Apple Watch up to the reader.

This is an ongoing effort for Kohl’s to create an easy omnichannel shopping experience.  Kohl’s mobile app delivers access to Kohl’s savings offers on the go – including Kohl’s coupons, Yes2You Rewards,  Kohl’s gift cards and Kohl’s Cash – which customers can scan in store during the checkout process.

The app also makes it easy to browse and shop by category, check the price of an item and see related offers, and search available inventory when signed into store mode.

Daniela Forte is Multichannel Merchant’s Associate Editor

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