L.L. Bean, Musician’s Friend Take Top 2010 MCM Awards

L.L. Bean was named Catalog of the Year for 2010 and Musician’s Friend earned the Website of the Year honors in the 25th Annual Multichannel Merchant Awards. L.L. Bean also took the Cross Channel Merchant of the Year honors, it was announced during a luncheon at the 2010 Retail Marking Conference in Orlando.

L.L. Bean earned Catalog of the Year based on its near-perfect scores for its Fall 2009 catalog, which earned a Gold Award in the Apparel, Sales over $20 Million category. It was the highest overall score of all the catalogs judged for this year’s competition.

Musician’s Friend, which won a Gold Award in the Computer and High-Tech Equipment and Software category, had the highest score of all the Websites judged.

L.L. Bean also received a Gold Award in the Sporting Goods/Hobbies print catalog category, two Silver Awards in print categories and a Silver Award for its Website in the Apparel, Sales over $20 Million category.

The winners were selected from 51 print channel finalists and 21 Web channel finalists.

Here’s the full list of Gold and Silver Award winners by category:

(Note: There was not a Gold Award or Silver Award given in every category. For a list of all finalists for the 2010 MCM Awards, click here.)

Apparel, Sales Over $20 million

Gold: L.L. Bean, Fall 2009
Gold: The Orvis Co., The Sporting Tradition, Fall 2009
Silver: Spanx, Spring 2009

Apparel, Sales Under $20 million
Silver: Patrick James, Holiday 2009
Westport Big & Tall, Fall 2009

Business Specialty Products
Silver: Shoes for Crews, Winter 2009-2010

Children’s Products
Gold: Hanna Andersson, Holiday 2009
Silver: Chasing Fireflies, Autumn 2009
Silver: L.L. Bean, Back to School 2009

Computer and High-Tech Equipment and Software
Gold: Crutchfield, Winter/Spring 2009
Silver: Black Box Network Services, 2009

Consumer Specialty Products, Sales Over $20 million
Gold: The Orvis Co., The Dog Book, Fall 2009
Silver: Vitacost.com, Fall 2009

Consumer Specialty Products, Sales Under $20 million
Silver: Country Walkers 2010

Food/Gifts, Sales Over $20 million
Gold: Cushman’s, First Harvest 2009
Gold: Harry & David, Holiday Gift Collection 2009
Silver: The Orvis Co., Ultimate Gift Guide, Holiday 2009
Silver: L.L. Bean, Christmas 2009

Food/Gifts, Sales Under $20 million
Gold: Wild Pure Delicious by Vital Choice, Holiday 2009
Silver: La Tienda – The Best of Spain, Holiday 2009
Silver: Uno Alla Volta, Holiday 2009

Industrial Supplies/MRO
Gold: New Pig, The Big Pigalog 2010 Buying Guide

Sporting Goods/Hobbies
Gold: L.L. Bean, Summer Outdoor 2009
Gold: The Orvis Co., The Hunting Book, Fall 2009
Silver: Patagonia, Winter 2009

Apparel, Sales Over $20 million

Silver: Express
Silver: L.L. Bean

Business Specialty Products
Silver: ePromos Promotional Products

Children’s Products
Silver: One Step Ahead

Computer and High-Tech Equipment and Software
Gold: Musician’s Friend
Silver: Crutchfield

Consumer Specialty Products, Sales Over $20 million
Gold: eBags

Consumer Specialty Products, Sales Under $20 million
Silver: Century Novelty
Silver: Collage Video

Food/Gifts, Sales Under $20 million
Silver: King Arthur Flour

Sporting Goods/Hobbies
Silver: Performance Bicycle

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