Lands’ End Expands Business Offering

Sep 08, 2009 7:28 AM  By

Lands’ End Business Outfitters is going beyond branded apparel. The 16-year-old business-to-business unit of consumer apparel mailer Lands’ End last month launched an expanded collection of branded products.

The line includes drinkware, bags and totes, and writing/desktop instruments. Like Lands’ End’s embroidered apparel, the merchandise is designed for use as client gifts, employee rewards, and corporate branding initiatives

John Maher, vice president of Lands’ End Business Outfitters, says the company wants to offer customers the full spectrum of products to help represent their brands. “With the launch of the new collection, customers can also rely on Lands’ End Business Outfitters for tasteful and useful branded products such as drinkware, pens and travel accessories.”

The new product line also includes items such as screen-print T-shirts, flashlights, and golf equipment. Each category has an eco-friendly product option for customers, offering goods made from post-consumer, previously used and post-manufacturing materials along with sustainable resources such as cotton and bamboo.

Lands’ End Business Outfitters is also launching an online company store application, allowing customers to build a custom site for their business or organization that matches their branding. Employees can select specific products, style and color that meet the company’s branding needs.

Business customers also have the ability to upload the approved logos to the site to ensure that their company is properly represented on all branded items. “Customers appreciate that from consultation, to ordering and fulfillment and distribution, Lands’ End simplifies the process while still understanding clients’ needs and providing the highest customer service,” Maher says.