Lands’ End Business Outfitters Launches in Canada

Lands’ End Business Outfitters, the business-to-business unit of consumer apparel mailer Lands’ End, recently launched its brand in Canada. Lands’ End spokesperson Michele Casper said the first Lands’ End Business Outfitters 24-page catalog mailed to Canada the first week in May.

“It is a tremendous opportunity to expand the Lands’ End brand experience and introduce Lands’ End Business Outfitters to industry leaders and businesses of all sizes in Canada,” Lands’ End President and CEO Edgar Huber said in a release. “As we continue to grow in Canada, we will build upon our customer and corporate relationships to further enhance the shopping experience with the Lands’ End brand through online, direct and retail channels.”

The Lands’ End Business Outfitters Canadian line will be offered in U.S. dollars and can be converted easily to metric sizes. With Canadian orders, all taxes and duties will be calculated at checkout for ordering ease.

In August 2009 Lands’ End Business Outfitters launched an expanded collection of branded products. The line includes drinkware, bags and totes, and writing/desktop instruments. Like Lands’ End’s embroidered apparel, the merchandise is designed for use as client gifts, employee rewards, and corporate branding initiatives.

For more information on Lands’ End Business Outfitters in Canada, visit business.landsend.com/Canada.

Jim Tierney (jim.tierney@penton.com) is a senior writer for Multichannel Merchant. You can connect with him on Twitter (TierneyMCM) and LinkedIn, or call him at 203-358-4265.

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