Lands’ End, Inc. has named Federica Marchionni as its Chief Executive Officer, effective Feb. 17. Marchionni, who comes to Lands’ End from her role as President of Dolce&Gabbana USA Inc., will succeed Edgar Huber, who is resigning from the company.
Josephine Linden, Chairman of the Board of Lands’ End, said Marchionni is a multi-talented, visionary business leader with a complete set of creative, strategic and analytical skills to grow the multichannel apparel brand in a highly competitive and evolving global environment.
“She has proven product development, retail and international experience, a tremendous passion for success, and a deep network of relationships across the fashion, consumer and retail landscapes,” Linden said in a press release. “We are confident she will build upon the company’s legacy as a classic American brand with a keen eye toward its future as a global lifestyle brand.”
Under Marchionni’s leadership as President starting in 2011, Dolce&Gabbana USA’s revenues increased significantly. She successfully elevated the positioning of the brand and redesigned strategies for expanding it across multiple channels, target customers and geographic areas.
While growing the existing business, Marchionni oversaw the opening of several key stores – including the 5th Avenue flagship store in New York City as well as stores in other markets including Toronto, Chicago, Aspen and Boston – and also strengthened the brand’s partnership with major U.S. department stores. Working closely with the product development teams, sell-through was also advanced in each category and channel, including online.
“I have long admired Lands’ End’s powerful platform and I am excited to lead this iconic company,” Marchionni said. “I have great respect and appreciation for what the Lands’ End team has accomplished to date, and I look forward to leveraging Lands’ End’s strong foundation to expand the brand into new markets and channels over time while remaining true to the brand’s core values and customer base.”
Huber became President and CEO of Lands’ End in August 2011.
“With the successful completion of the spin-off of Lands’ End from Sears Holdings Corporation, I have accomplished what I came to achieve at Lands’ End and I look forward to the Company’s success in the future,: Huber said.