Women’s Apparel Merchants Always strive to get product fit right — after all, nobody wants returns. But it can be tricky, because clothing sizes vary widely by brand and manufacturer.
That’s why Lands’ End in April introduced a revamped sizing scheme of three styles. Fit 1 (“modern”) is a new cut that the company says creates a flattering silhouette by fitting closely without being too tight or boxy.
Fit 2 (“original”) is Lands’ Ends’ most universal fit — not too tight and not too loose — and it looks good on most women, the merchant says. And Fit 3 (“traditional”) is a classic fit with styles that offer a generous cut through the body.
The Dodgeville, WI-based marketer, which is owned by Sears Holdings Corp., is selling the favorite-fits goods in its catalog, online and in the Lands’ End Shops at Sears.