Layoffs at Martha by Mail

New York-based Martha Stewart Living Omnimedia, which includes the Martha by Mail catalog, on March 14 laid off 40 people—or a little more than 6% of its overall staff—from its catalog/e-commerce division.

Despite the highly publicized problems facing the company following the Chapter 11 filing by discount retailer Kmart, of which the Martha Stewart domestics line is a major supplier, the layoffs are strictly related to the catalog/Internet division’s own problems, including its $24.7 million EBITDA loss for 2001.

“These were job eliminations as part of a restructuring of the unit,” says spokesperson Elizabeth Estroff, “and had nothing to do with Kmart.” Although she won’t specify what kind of restructuring is taking place, Estroff notes that the move was spearheaded by the unit’s new president Shelley Nandkeolyar, who started at the company at the beginning of the year.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.