Lillian and the Beanstalk

Rye, NY-based Lillian Vernon Corp. has tapped licensing agency The Beanstalk Group as its exclusive licensing agency to secure licensees who will offer new Lillian Vernon-branded products at retail.

The licensing program will be in the gift, accessories, and children’s domestics and furnishings categories. In addition to the core Lillian Vernon housewares, gifts, and toys catalogs, the company’s Rue de France window treatment and furnishings catalog will be available for licensing.

The two firms are no strangers. In July, it was Beanstalk who negotiated on behalf of Lillian Vernon with Hometown Threads to carry more than 35 Lillian Vernon products in its stores.

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