Limited Brands considering new catalog

The Intimate Beauty Corp. division of Limited Brands, the parent firm of Victoria’s Secret, may launch another catalog in the near future. The title would sell the company’s new Aura Science brand of cosmetics and personal care products.

“We’re testing the brand through the stores,” says a spokesperson, “and are talking of making Aura Science in to a 360-degree brand with catalog one day, but there’s nothing definite yet that we’re ready to talk about.”

The first Aura Science store opened in Columbus, OH, where Limited Brands is headquartered, in April. The company plans to open nine stores in all this year, in Chicago, Washington, and Miami, among other locales.

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