The Limited Introduces Reserve Online, Ready In-Store

The Limited has launched Reserve Online, Ready In-Store, a program that allows customers to shop and place preferred items on hold for purchase and pick-up at their local store. Reserve Online, Ready In-Store is available at The Limited’s nearly 225 full-line retail store locations across the U.S. This launch follows a successful pilot in select stores in Washington, D.C. and Columbus, OH markets.

With Reserve Online, Ready In-Store, customers can reserve their items online, select a preferred store for pick-up, and within approximately two hours, will receive an email or text to confirm their products are available along with specific pick-up instructions. Items will be kept on hold at the selected store until the end of the following day, although customers can extend their hold time via email for an additional day.

“By adding an additional layer to our shopping experience, we can help bridge the gap between our ecommerce and brick-and-mortar stores,” said Diane Ellis, chief executive officer of The Limited. “This program creates an easier shopping experience for our clients to browse and shop the latest styles whenever and wherever they please, before making a trip to their local store.”

“We heard from our clients that they much prefer to reserve items online, rather than make an online purchase that would be picked up in-store,” said William Acevedo, senior vice president, stores at The Limited. “This allows them the convenience of knowing their items are available and waiting for them in-store, without forcing them to make a purchase before they are ready.”

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