LIST FIRMS: Direct Media goes it alone

Last July, Greenwich, CT-based Direct Media Inc. (DMI) threatened to break away from parent company Acxiom and merge with rival list firm American List Counsel. It didn’t follow through on the threat. But in early February, DMI announced that it would buy itself back from Conway, AR-based Acxiom, less than three years after being sold.

Acxiom will retain 49% of DMI and will continue to work with DMI to develop database products. Max Bartko, DMI’s group president of sales and marketing, describes the separation as amicable.

Bartko says DMI lost few clients while under Acxiom’s control and maintained growth during the period. He adds, though, that DMI could not sustain the 20% growth rate that Acxiom wanted. The price of the buyback was undisclosed, but the agreement allows DMI to buy the remaining 49% of the company from Acxiom in the future.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.