List Prices: Up, Down, and Flat

Boca Raton, FL–It’s not often that we can report on a price decrease. But according to direct marketing services provider Worldata/WebConnect, the average price of a business merchandise buyers list fell 2% between April 2000 and April 2001. What’s more, the average cost to rent a consumer merchandise buyers file remained flat.

According to Worldata’s List Price Index, the average b-to-b buyers file was $108/M in April, down from $110/M the previous year. The average consumer buyers file was $95/M.

E-mail list prices did increase during the past year, however. The average cost of a permission-based b-to-b e-mail list rose 8%, from $259/M in April 2000 to $268/M this past year. The average cost of an opt-in consumer e-mail list inched up just 2%, from $203/M to $207/M.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.