LISTINGS

Feb 01, 2005 10:30 PM  By

New lists

Blue Mountain Catalog

Selling a broad range of practical home and personal care products, the Blue Mountain catalog has put its 50,000-name file on the market. Customers have an average household income of $35,000 and an average age of more than 50; they spend an average of $32 an order.

Cost: $95/M

Selects: zip, SCF, gender, credit card, monthly buyers

Contact: Walter Karl, 845-732-7035 or visit www.walterkarl.com

Lawyers Weekly Masterfile

A publisher of national and regional magazines for attorneys, Lawyers Weekly has put its masterfile of nearly 33,500 active subscribers on the market. Seventy-five percent of the addresses are for businesses; 83% of subscribers have a role in purchasing goods and services for their firms.

Cost: $150/M

Selects: state, SCF, zip, home vs. business address, publication

Contact: MeritDirect, 914-368-1031 or visit www.meritdirect.com

Beach Bums

More than 545,000 sporty types who favor sand and surf and have purchased related merchandise and publications are on this new compiled file. All names have been generated via direct response, and all records have been verified by at least four independent sources.

Cost: $85/M

Selects: state, SCF, zip, gender, age, children by age, household income, homeowner, marital status, phone, credit card, quarterly buyers

Contact: Mail Marketing, 201-750-3222 or visit www.mailmkt.com

Guideposts Spanish Greeting Card Buyers

Nearly 11,000 Spanish-language speakers bought Christmas cards in 2004 from Guidepost’s new Spanish greeting card program. Guidepost is a ublisher of inspirational products; all greeting cards were sold via direct mail.

Cost: $110/M

Selects: SCF, state, zip

Contact: RMI Direct Marketing, 203-798-0448 or visit www.rmidirect.com

PriceWheels.com

A Website offering information on new and used autos, PriceWheels.com has put its file of more than 495,000 opt-in e-mail addresses on the market.

Cost: $150/M

Selects: state, SCF, zip, make of car, model of car, year of car

Contact: Walter Karl, 914-697-5823 or visit www.walterkarl.com

New management

Silkies Hosiery Buyers by HCI Direct

Nearly 3 million women have bought pantyhose from the Silkies mail order continuity program during the past 12 months. These women spend an average of $18 a month in the program. The typical customer is married and in her early 50s, with an annual household income of approximately $43,000.

Cost: $95/M

Selects: state, SCF, zip, size, dollar amount, multibuyers, single buyers, new starts, apparel buyers, six-month buyers, three-month buyers, one-month buyers

Contact: Direct Media, 203-532-1000 or visit www.directmedia.com

Vendome Group Real Estate Management Professionals

A publisher of legal guides, newsletters, and manuals for commercial and residential property professionals, Vendome Group has a masterfile of nearly 508,000 names. Customers spend an average of $240 a purchase on books and subscriptions.

Cost: $135/M

Selects: state, SCF, zip, business type

Contact: Statlistics, 203-887-8700 or visit www.statlistics.com

Saveur

A magazine for epicureans, Saveur has 218,600 active subscribers. With a median age of 46, these subscribers have a median household income of nearly $85,000.

Cost: $100/M; $80/M, catalog rate

Selects: state, SCF, zip, gender, change of address, source, paid, six-month subscribers, three-month subscribers, one-month subscribers

Contact: Lake Group Media, 914-925-2400 or visit www.lakegroupmedia.com

Dr. Pierre Ricaud

More than 128,000 U.S. consumers have bought beauty treatments and cosmetics from Dr. Pierre Ricaud during the past 12 months. Customers spend an average of $45 an order on the products. The initial customer offer is in a stamp-sheet format that offers free gifts with purchase and a deferred-billing option.

Cost: $110/M

Selects: dollar amount, multibuyers, six-month buyers, three-month buyers, one-month buyers

Contact: Direct Media, 203-532-1000 or visit www.directmedia.com

Insert media

1-800-Flowers.com Bind-in/Blow-in Programs

Flowers and gifts merchant 1-800-Flowers.com mails approximately 4 million catalogs a year. Customers, 53% of whom are female, have an average age of 35 and an average household income of $60,000; they spend an average of $60 an order on flowal arrangements, plants, gift baskets, and other items from the cataloger.

Cost: $45/M, bind-in; $35/M, blow-in

Contact: Singer Direct, 914-472-8819

National Home Protection Alliance Package Insert Program

The National Home Protection Alliance offers members warranty protection for their appliances and plumbing, heating, air-conditioning, and electrical systems. The plan, which expects to send nearly 151,000 packages this year, also helps members find qualified repairpersons and cover repair and replacement costs.

Cost: $55/M

Contact: Leon Henry, 914-285-3456 or visit www.leonhenryinc.com