Listings

Nov 01, 2001 10:30 PM  By

NEW LISTS

SMARTHOME

The 60,071 12-month buyers of the Smarthome catalog spent an average of $180 an order on electronic gadgets and safety devices. The product selection includes universal remote controls, motion detectors, and automated plant feeders. Customers, 88% of whom are male, are primarily ages 30-50 and have an average household income of more than $75,000.
Cost: $100/M
Selects: state, SCF, zip, gender, Internet buyers, amount spent, product, six-month buyers, three-month buyers
Contact: Edith Roman Associates, 845-731-2734

TAPESTRY BOOKS

Now available for rental are the names of the 21,152 12-month buyers from the Tapestry Books catalog. Tapestry specializes in books covering all facets of adoption issues, though it also sells books about parenting, foster care, and infertility. Customers spend an average of $50 an order.
Cost: $95/M
Selects: state, SCF, zip, gender
Contact: ACI/Reelpoint Direct, 800-345-2266

WORKBENCH CATALOG

The 21,304 12-month buyers of the Workbench catalog spend an average of $800 an order on wall units, sofas, desks, and other pieces of modern furniture. The customers, half of whom are female, have an average age of 41 and an average household income of more than $110,000.
Cost: $115/M
Selects: state, SCF, zip, gender, six-month buyers, three-month buyers
Contact: Mokrynski & Associates, 201-487-8181 ext.656

MOVING ACROSS AMERICA

Each month, Moving Across America offers the names of more than 200,000 consumers who had just moved. The file is generated from local cable companies who have received phone calls from the movers to set up cable service.
Cost: $75/M
Selects: state/SCF, zip, gender, credit card, age, income, ethnicity, home value, dwelling type, presence of children
Contact: Country Marketing, 315-895-7737

APPAREL AND ACCESSORIES BUYERS

The 11 million three-month buyers on the Apparel and Accessories Buyers list from Cross-Match are men and women who have purchased a wide variety of clothing and accessories, including career basics, lingerie, shoes, and even sports apparel.
Cost: $80/M
Selects: state/SCF/zip, gender, type of merchandise, household income, 30-day buyers
Contact: 21stAZ Marketing, 631-293-8550 ext.212

GENEALOGICAL PUBLISHING CO.

The 35,567 12-month buyers of the Genealogical Publishing Co. spent an average of $35 an order on textbooks, manuals, and CD-ROMs to help them research their family history. About 80% of the buyers responded to direct mail, the other 20% to space ads. The buyers, 60% of whom are female, have an average age of 50 and average income of $85,000.
Cost: $95/M
Selects: state/SCF/zip, gender
Contact: George-Mann Associates, 732-303-0252

CONTINUING MEDICAL EDUCATION BUYERS

The more than 1.6 million medical professionals on this file have spent approximately $1,000 a year on continuing education materials in the medical field. The list was compiled by telemarketing and direct mail.
Cost: $90/M
Selects: geographic, age, income, amount spent, experience, specialty
Contact: Fred Woolf List Co., 914-694-4466

CRAFTY MOTHERS

The NationsBest Crafty Mothers file consists of nearly 2.7 million mothers who make items for their family and home — from curtains to costumes. All names were sourced from response data.
Cost: $65/M
Selects: state, SCF, zip, telephone number
Contact: KnowledgeBase Marketing, 866-Ask-4KBM

NATIONAL CONFERENCE OF NURSES

The 234,706 registered nurses who participate in the National Conference of Nurses help to promote the economic and general welfare of nurses in the workplace and provide information on training programs, publications, and seminars. The average age of these professionals is 40; their average income is more than $50,000 a year.
Cost: $125/M
Selects: state, SCF, zip, gender
Contact: Walter Karl, 845-620-0700

PARENT & CHILD MAGAZINE

Published by Scholastic, Parent & Child magazine has 50,000 active subscribers. These readers, 82% of whom are women, have a median household income of $43,847 and a median age of 33. The bimonthly magazine focuses on issues related to raising babies and preschoolers.
Cost: $90/M
Selects: state, SCF, zip, gender
Contact: List Services Corp., 203-743-2600

WOODLAND WOOLWORKS

The 13,279 12-month buyers of the Woodland Woolworks catalog spend an average of $65 an order on textile crafts. Products sold in the catalog include spinning wheels, dyes, fibers, and pattern books.
Cost: $85/M
Selects: state, SCF, zip, gender
Contact: ACI/Reelpoint Direct, 800-345-2266

W.B. SAUNDERS/MOSBY MEDICAL BOOKS

W.B. Saunders and Mosby, two publishers of medical reference books, journals, and related products, have combined their buyers files under Elsevier Science. The 98,336 12-month buyers are doctors and other health professionals in more than 55 specialties. All buyers, who spend an average of $75 an order, purchased via direct mail.
Cost: $125/M
Selects: geography, gender, medical specialty
Contact: PCS Mailing List Co., 800-532-List

GROUP PRACTICES AND PHYSICIANS

This file consists of 61,574 physicians in group practices and 24,439 group practices. (A group practice consists of at least two doctors who spend at least 75% of their time seeing patients.)
Cost: $55/M (one-time use); $110/M (unlimited use)
Selects: state/SCF/zip, telephone number, gender, specialty
Contact: Hugo Dunhill Medical Information, 212-213-9300

ORGANA-3000

The 90,000 consumers who bought Organa-3000 diet products in the past 12 months spend an average of $112 an order. The weight-loss products were sold via direct mail, television, and telemarketing. Customers, 70% of whom are female, have an average age of 40 and a median income of $40,000.
Cost: $95/M
Selects: geography, gender, three-month buyers
Contact: List Counsellors, 609-259-0600

THE JOURNAL OF LIGHT CONSTRUCTION

The 64,765 subscribers to The Journal of Light Construction are professional builders, remodelers, contractors, architects, and engineers. Nearly two-thirds of the subscribers are owners, partners or principals in a firm.
Cost: $110/M
Selects: state/SCF/zip, job title, business activity, annual sales volume
Contact: Statlistics, 203-778-8700

MAIL-RESPONSIVE AFRICAN-AMERICANS

The nearly 3.3 million consumers on this file from MPI have been verified as respondents to direct mail from at least four sources.
Cost: $85/M
Selects: state/SCF/zip, gender, age range, presence of children, telephone number, vehicle ownership, type of mail order responder, income, credit-card user, length of resident, marital status

Contact: 21stAZ Marketing, 631-293-8550 ext.213

NEW MANAGEMENT

PEACHPIT PRESS

MSGi Direct is now the manager of Peachpit Press’s file of 55,000 book buyers. Peachpit Press publishes more than 200 books on graphic design, desktop publishing, Web publishing, and general computing. Customers include graphic professionals, small-business owners, and computer novices.
Cost: $125/M
Selects: state/SCF/zip
Contact: MSGi Direct, 215-968-2712 ext.135

NORTH AMERICAN AFFINITY CLUBS

The North American Affinity Clubs Men’s Enhanced Database consists of nearly 2.2 million members of such groups as the Handyman Club of America and North American Fishing and Hunting Clubs. Members spend an average of $18 to receive a club magazine, product-testing privileges, and other benefits.
Cost: $85/M
Selects: state/SCF, zip, occupation, age, age of child, gender, income, interests
Contact: Names and Addresses, 847-465-1500

THE PERL JOURNAL

The Perl Journal, a now-defunct quarterly publication for Perl computer programmers, has awarded management of its subscriber file to Rubin Response. The 4,816 former U.S. subscribers and 1,701 international subscribers read the publication for new and how-to articles covering all aspects of Perk, including CGI scripting, Web databases, and Gnome.
Cost: $165/M (U.S. subscribers), $350 (all international subscribers)
Selects: state, SCF, zip
Contact: Rubin Response Management Services, 847-619-9800

COUNSELOR MAGAZINE

Edith Roman Associates now manages Counselor magazine’s 60,000-name file of active paid subscribers/expires. Formerly titled Professional Counselor, the magazine is read by drug- and alcohol-treatment professionals, clinical supervisors, licensed counselors, and social workers. Subscribers, 49% of whom have a master’s degree, have an average annual household income of more than $51,000.
Cost: $70/M
Selects: state, SCF, zip, business address
Contact: Edith Roman Associates, 845-731-2734.

NEW SELECTS

HARRIET CARTER MUSIC, BOOK, AND ELECTRONICS BUYERS

A select of music, book, and electronics buyers is now available from the Harriet Carter gifts catalog house file. The more than 2.7 million music, book, and electronics enthusiasts, 80% of whom are female, can be further selected by the type of music they prefer and the type of material they like to read, among other criteria.
Cost: $97.50/M
Other selects: state/SCF/zip, gender, multibuyers, age, children by specific age, children by age range, income, Hispanics, Catholics, music by type, mail order book buyers, mail order video buyers, electronics buyers by type, readers by interest, three-month buyers

Contact: List Services Corp., 203-743-2600

E-MAIL LISTS

HOLLYWOOD REPORTER

The 19,000 names that make up the e-mail database of The Hollywood Reporter subscribe to one of its three electronic publications: The Hollywood Reporter Online, The Hollywood Reporter Email Edition, and The Hollywood Reporter East. Subscribers are studio executives, film and television producers, writers, directors, actors, agents, and other entertainment-industry professionals.
Cost: $275/M
Contact: American List Counsel eManagement, 609-580-2765

ALEXANDER HAMILTON INSTITUTE

New to Lake Interactive, the Alexander Hamilton Institute permission-based e-mail list consists of 15,000 top-level executives, human resources directors, personnel managers, and front-line supervisors who have received electronic reports and newsletters from publishers of manuals and newsletters for HR professionals.
Cost: $250/M
Contact: Lake Interactive, 914-925-2400

TELCOTIMES.COM

The 6,000 active opt-in subscribers to Telcotimes.com are executives in the telecommunications industry. The daily online newsmagazine reports on developments in such areas as ASP, xLEC, and wireless in English, French, Spanish, and German. About 28% of subscribers on this new list are senior managers; another 23% are vice presidents or general managers.
Cost: $300/M
Contact: Kroll Direct Marketing, 609-275-2900

ALTERNATIVE MEDIA

MOTHERWEAR

Motherwear catalog, which sells apparel and accessories for nursing mothers, is offering a package insert program. The company averages 12,000 packages a month, to customers who spend an average of $127 an order.
Cost: $60/M
Contact: Fasano and Associates, 818-728-9030

INQUEST MAGAZINE

Inserts can be polybagged with InQuest magazine, which distributes roughly 100,000 issues each month. Subtitled “The Gaming Magazine,” InQuest is a monthly guide to magic and other trading-card games. Its readers are predominately males ages 12-34 who are enthusiasts of comic books, video games, and similar forms of entertainment.
Cost: $60/M
Contact: LH Management Division, 914-723-3176

MCKESSON WATER PRODUCTS

The billing insert program from McKesson Water Products allows for inserts into 650,000 monthly statements. McKesson’s customers, more than 76% of whom live in single-family dwellings, must pass a credit screening to qualify for home delivery of its Sparkletts, Crystal, and Alhambra waters.
Cost: $50/M
Contact: Fasano and Associates, 818-728-9030

Send information about new lists, new management, and new selects to:

Ellen Hansen, Catalog Age, P.O. Box 4242, Stamford, CT 06907-0242. Or you can fax it to 203-358-5823 or e-mail it to ehansen@primediabusiness.com

Please include costs, selects, and contact information.