Live from NCOF: the importance of auditing your systems

Nashville, TN—This time of year, the word “audit” tends to have a negative connotation. But while you probably see no need for an income tax audit, your catalog operations could likely benefit from a systems audit. During his April 30 session at the National Conference on Operations and Fulfillment (NCOF) here, consultant Ernie Schell detailed the hows and whys of performing a system audit.

If you invest in new systems or components without conducting a detailed analysis of your current system, “you’ll be trading one set of problems for another,” said Schell, president of Southampton, PA-based Marketing Systems Analysis.

A systems audit, said Schell, is not simply a matter of taking stock of your systems applications. Rather, it’s an opportunity for the company to assess the capabilities of the current system. Among the questions that Schell said should be addressed in an audit:

* Are you using your systems to your best advantage?

* Do you see any lost opportunities, such as upselling and cross-selling?

* What needs are being met by your current system?

Another piece of advice: When conducting a systems audit, include all departments, not just your fulfillment and MIS teams. Operations systems affect all departments, including marketing—and Schell noted that you don’t want to alienate any of them.

Cosponsored by “Operations and Fulfillment” magazine and the Direct Marketing Association, NCOF runs through Wednesday at the Opryland Resort here.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.