Live from Shop.org: What Women Want

Anaheim, CA–Little girls may be sugar and spice and everything nice, but they grow up to be savvy e-commerce connoisseurs. Attendees at Shop.org’s Annual Summit learned what women want on the Web during a session filled with laughs and candid responses from interviews with women about what it takes to capture their attention and money online.

Where a few years ago the Web was a shopping tool for women, it now is a life-management tool women use to research and compare products before making purchases through catalogs, online, or in retail outlets.

For nearly 10 years, Resource Interactive has been targeting what women want, says chief experience officer Kelly Mooney. Through 40 in-depth, videotaped interviews, culling information from the public domain online, and gathering information from 4,000 women on a monthly basis with Big Research, the company has come up with 10 distinct characteristics describing what women want:

*-To see the big picture. They want the store to do majority of the thinking for them by assembling outfit suggestions and other convenience services.

*-To control the edit. They want to search by size, color, and other variables.

*-Details, details, details. They want more information, product photographs, and narrative descriptions.

*-To experience by proxy. They want feedback and reviews from others who own the product they are researching.

*-To pause and play. They want to start shopping online, step away from it to do something offline, and return to the same place they left online.

*-To act on inspiration. They want to shift between channels seamlessly.

*-To be gratified at the point of decision. They want to be told about out of stock items instantly and be given alternatives to those items.

*-Full-service gifting. They want online personal shoppers, and online registries that are available indefinitely.

*-To be remembered. They want a customer profile that includes a purchase history.

*-To feel understood. They want a site and brand to “get” who they are.

The bottom line on what women want, said one woman interviewed, is how much an online retailer invests in its prospective customers. “If you’re not looking out for me, I’m not buying from you,” she said.

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Live from Shop.org: What Women Want

Anaheim, CA–Little girls may be sugar and spice and everything nice, but they grow up to be savvy e-commerce connoisseurs. Attendees at Shop.org’s Annual Summit learned what women want on the Web during a session filled with laughs and candid responses from interviews with women about what it takes to capture their attention and money online. Where a few years ago the Web was a shopping tool for women, it now is a life-management tool women use to research and compare products before making purchases through catalogs, online, or in retail outlets. For nearly 10 years, Resource Interactive has been targeting what women want, says chief experience officer Kelly Mooney. Through 40 in-depth, videotaped interviews, culling information from the public domain online, and gathering information from 4,000 women on a monthly basis with Big Research, the company has come up with 10 distinct characteristics describing what women want: *-To see the big picture. They want the store to do majority of the thinking for them by assembling outfit suggestions and other convenience services. *-To control the edit. They want to search by size, color, and other variables. *-Details, details, details. They want more information, product photographs, and narrative descriptions. *-To experience by proxy. They want feedback and reviews from others who own the product they are researching. *-To pause and play. They want to start shopping online, step away from it to do something offline, and return to the same place they left online. *-To act on inspiration. They want to shift between channels seamlessly. *-To be gratified at the point of decision. They want to be told about out of stock items instantly and be given alternatives to those items. *-Full-service gifting. They want online personal shoppers, and online registries that are available indefinitely. *-To be remembered. They want a customer profile that includes a purchase history. *-To feel understood. They want a site and brand to “get” who they are. The bottom line on what women want, said one woman interviewed, is how much an online retailer invests in its prospective customers. “If you’re not looking out for me, I’m not buying from you,” she said.

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Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
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Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.