LIVE FROM THE ANNUAL CATALOG CONFERENCE: BigTray.com Sees Fit to Print

In an effort to reach a broader customer base, San Francisco-based online marketer BigTray.com launched a 130-page print catalog in March. A marketer of restaurant supplies and equipment, BigTray was formed in October 1999 as an online-only company by Silicon Valley venture capital firm Sequoia Capital. Its Website debuted in June 2000. The company has more than 30,000 customers.

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