Live From the DMA: On the Block at the DMEF Dinner


Las Vegas – Concerned about the lack of direct marketing talent available today? It might look better in the near future, as the Direct Marketing Educational Foundation is all about “educating students today to enrich the direct/interactive marketing talent pool of tomorrow.”

The DMEF held its annual awards fundraiser dinner here on Oct. 11 at the opulent Bellagio hotel. The event paid tribute to Jon Roska, CEO/chief creative officer of Roska Direct Advertising, who was the recipient of the Edward N. Mayer, Jr. Award for Educational Leadership, and Scholastic, which received the DMEF’s Corporate Leadership Award.

The DMEF also named Edward C. Malthouse Ph. D., Medhill School of Jounalism, Northwestern University, winner of the Robert Clarke Outstanding Education Award.

Seth Radwell, president of eScholastic, accepted the award, and noted that the students just coming into the industry will have to struggle have many new issues, from emerging technologies to the wave of new regulation and privacy concerns. “Our dynamic industry will need the best and brightest to take on these challenges,” he said.

The DMEF’s scholarship auction followed the dinner. Some of the items up for bid included an art deco diamond bracelet and a Paris Culinary adventure trip.

It was a little show to get started–not a surprise given the state of the economy, particularly with the stock market roller coaster ride of the previous week–but it eventually got going. And it was a nice touch that several of the former DMEF students just starting out donated some of their funds to the scholarship fund.

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