Lululemon’s Direct-to-consumer Sales Up 39%

Sep 16, 2013 2:33 PM  By

Lululemon reported a 39% increase in direct-to-consumer revenue seeing a total of $49.4 million, or 14.3% of total company revenues in the 13 weeks of its second quarter, ending Aug. 4, 2013, according to a press release.  This was an increase of 12.5% of total company revenues in the quarter of 2012.

“We are well on our way to finishing 2013 as a much stronger company than when the year began.  I am confident that the leadership currently in place coupled with a new CEO will have a tremendous success leveraging the platform for growth,” said Lululemon CEO Christine Day, who announced in June she would be stepping down as CEO.  A new CEO has yet to be found.

Lululemon’s income from operations for the second quarter increased 12.5% to $79.0 million and the percentage of net revenue was 22.9% compared to 24.8% of net revenue in the second quarter of 2012.

At 26 weeks of the second quarter, Lululemon’s direct-to-customer revenue increased 40% to $103.4 million,  or 15.0% of total company revenues in the first two quarters of 2013, according to the press release.

Income from operations for the first two quarters of 2013 increased 1% to $144.9 million, and as a percentage of net revenue was 21.0% as compared to 25.2% of net revenue of 2012, according to Lululemon.