Macy’s will launch the first four off-price stores known as Macy’s Backstage in the fall of 2015 in metro New York City. This is based off one of Macy’s key growth initiatives, according to a press release.
The stores will average about 30,000 sq ft. and offer an assortment of women’s, men’s and children’s apparel, shoes, fashion accessories, housewares, home textiles, intimate apparel and jewelry.
Each store will also include amenities, such as free Wi-Fi and a suite of spacious fitting rooms. One location will test a café concept.
Merchandise will include clearance goods from Macy’s stores, as well as special buys from well-recognized fashion brands, between 20% and 80% off the original and comparable prices for similar merchandise.
“We believe we can deliver a whole new level of value to customers who appreciate fashion and love to hunt for a bargain,” said Peter Sachse, chief innovation and business development officer for Macy’s. “Macy’s Backstage stores will be designed to surprise and delight customers with continuously updated and fresh merchandise assortments focused on delivering current fashion with incredible prices, day-in and day-out, and enthusiastic sales associates.”
Sachses continued, “Backstage is a new retail concept that the Macy’s team has built from scratch over the past six months. It will be an exciting shopping experience supported with compelling marketing, both traditional and mobile,” Sachse said. “As with all of Macy’s innovations, we will test and learn to see what resonates most with customers so we can adjust before rolling out additional locations.”