Making the Most of Marketing Resources: How You Can Boost Performance and ROI


The overall marketing mix is expanding much faster than marketing budgets because of the explosion of social, mobile and big data capabilities.

To keep pace, marketing organizations must become savvier and manage operations and resources more efficiently. A more efficient marketing organization frees up more money for actual campaigns and programs by reducing administrative costs and waste.

In this webinar, Kimberly Collins, Research Vice President, Gartner Research and Greg Jung, VP, Product Marketing, Teradata Corporation discuss the following:

  • Explore how marketing resource management (aka MRM) allows marketing organizations to more efficiently manage marketing operations.
  • Discuss areas such as strategic planning and financial management, creative production management, marketing asset management and market fulfillment.
  • Show how MRM lays an important foundation for marketing performance management.


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