Market / Audience

Multichannel Merchant Market / Audience
Click here to view Multichannel Merchant’s Market Information as a PDF file.




Multichannel Merchant delivers the information multichannel executives need wherever and whenever they need it – in print, online and in person. Multichannel Merchant’s mission is to provide management executives with ideas, analysis and original research to help them:

Integrate across channels and streamline their businesses

Sell products effectively cross-market and cross channel

Deliver an experience for their customers that creates loyalty and generates long-term value

MULTICHANNEL MERCHANT readers sell products across multiple channels precisely because consumers demand the convenience and ease of purchasing products from whichever channel suits their needs best. This translates into higher revenue and reach for multichannel merchants within their target markets.

PRINT CATALOGS
Catalog sales will grow anually to
$158 billion by 2009 (1)
WEBSITES
Online retail sales will grow to
$329 billion by 2010 (2)
RETAIL
Retail sales worldwide will grow to
11.6 trillion by 2008 (3)

Sources: 1. The DMA Report: Economic Impact—U.S. Direct Marketing Today, 2005; 2. Forrester Research, 2005: 3. Economist Intelligence Unit, 2004.

MULTICHANNEL MERCHANT REACHES 93,300 UNIQUE DECISION MAKERS ACROSS THE FRANCHISE (1)

  • MULTICHANNEL MERCHANT Print Subscribers: 32,072 (2)
  • Multichannel Merchant Weekly Enewsletter Subscribers: 19,700 (3)
  • List & Data Strategies Enewsletter Subscribers: 33,000 (3)
  • O+F Advisor Enewsletter Subscribers: 30,200 (3)
  • O+F Contact Center Advisor Enewsletter Subscribers: 11,900 (3)
  • Searchline Enewsletter Subscribers: 50,300 (3)
  • Magilla Marketing Enewsletter Subscribers: 47,000 (3)
  • ACCM and NCOF Conferences: 5000+ (4)

MULICHANNEL MERCHANT Reaches senior-level decision makers in large companies: (5)

  • 88% of print subscribers are CEOs, presidents, SVPs, VPs, directors and managers
  • Average annual company revenue: $178 million
  • Average number of employees: 766
  • On average, subscribers say their companies mail 3.5 million catalogs annually
  • Subscribers’ organizations process more than 674,000 online transactions annually
  • Subscribers’ organizations ship more than 513,000 packages annually

MULTICHANNEL MERCHANT subscribers are decision makers with purchasing power

97% are involved in purchasing products and services for their companies.(6)Subscribers spend significant dollars on: (5)
Average amount spent
per company


Print channel-related
(paper, printing, envelopes/forms/labels, creative)
$860,670
Multichannel-related
(database management, lists/data, loyalty.incentive programs)
$441,684
Operations-related
(fulfillment, delivery, order management, call center)
$528,743
Online-related
(web design, email marketing/transmission, software, analytics)
$253,598

Sources: 1. Estimated Unique Subscriber Count, Analysis of Circulation, Publisher’s Own Data, 7/06; 2. MULTICHANNEL MERCHANT BPA Publisher’s Statement, 6/06; 3. Analysis of Circulation, Publisher’s Own Data, 7/06; 4. Attendee Data, Publisher’s Own Data, 6/06; 5. MULTICHANNEL MERCHANT Subscriber Study, Corporate Research, 6/05: based on the number of respondents; 6. Publisher’s Own Data, 10/06.

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