The Men’s Apparel Catalog Market’s total universe hit 1.4 million names in the second quarter of this year, according to New York-based list brokerage services firm ParadyszMatera. That’s up 13%, or 161,000 names, from the second quarter of 2007.
The increase is partly due to the re-release of the Bachrach list (22,000 names), which was removed from the market for about a year, and the release of Talbots Mens (46,000 names) in the second quarter.
Leading the pack again is Redcats’ big and tall brand, KingSize, which saw its house file grow 9%, or by 41,000 names. It has a total of 478,000 12-month buyers.
House file universe: Men’s apparel catalogs
|2Q 2006||3Q 2006||4Q 2006||1Q 2007||2Q 2007||3Q 2007||4Q 2007||1Q 2008||2Q 2008|
|Rank||List name||2Q 2008 Housefile universe||Avg. order|
|2||Jos. A. Bank Clothiers||213,258||$170|
|3||Paul Fredrick Menstyle||143,278||$140|
|4||Orvis Men’s Catalogs Division||131,039||$175|