Market Snapshot: Sharp-Dressed Men

Sep 01, 2008 9:30 PM  By

The Men’s Apparel Catalog Market’s total universe hit 1.4 million names in the second quarter of this year, according to New York-based list brokerage services firm ParadyszMatera. That’s up 13%, or 161,000 names, from the second quarter of 2007.

The increase is partly due to the re-release of the Bachrach list (22,000 names), which was removed from the market for about a year, and the release of Talbots Mens (46,000 names) in the second quarter.

Leading the pack again is Redcats’ big and tall brand, KingSize, which saw its house file grow 9%, or by 41,000 names. It has a total of 478,000 12-month buyers.

House file universe: Men’s apparel catalogs

2Q 2006 3Q 2006 4Q 2006 1Q 2007 2Q 2007 3Q 2007 4Q 2007 1Q 2008 2Q 2008
Total universe 1.3 1.2 1.2 1.2 1.2 1.2 1.3 1.3 1.4
Men’s apparel catalogs with the largest active-buyer files
Rank List name 2Q 2008 Housefile universe Avg. order
1 KingSize 477,762 $87
2 Jos. A. Bank Clothiers 213,258 $170
3 Paul Fredrick Menstyle 143,278 $140
4 Orvis Men’s Catalogs Division 131,039 $175
5 Undergear 80,238 $70
Source: ParadyszMatera