listings

NEW LISTS

TENNIS WEEK

More than 25,000 tennis enthusiasts and professionals subscribe to Tennis Week magazine. Subscribers have a median age of 36 and an average income of $120,932; 85% play, coach, teach, or otherwise participate in tennis as parents, retailers, or manufacturers at least five times a week.

Cost: $100/M

Selects: SCF, state, zip, gender

Contact: MeritDirect, 914-368-1069 or www.meritdirect.com

THE MODEL PARENT

Modeled from self-reported data, this file consists of nearly 1.9 million families with children who subscribe to parenting magazines. The parents, 55% of whom are college educated, have a median age of 33 and a median household income of $55,000.

Cost: $80/M

Selects: state, SCF, zip, gender, credit card, telephone, demographic and lifestyle enhancements

Contact: Walter Karl, 845 732-7089 or www.walterkarl.infosua.com

AFRICAN-AMERICAN GOLFERS

Sourced from multiple direct mail surveys, this file consists of nearly 200,000 African-American golfers.

Cost: $90/M

Selects: state, SCF, zip, gender, mail order buyer, household income, phone number, age, homeowner, marital status, lifestyle, credit card, children by age, length of residence

Contact: Mail Marketing, 201-750-3222 or www.thebiglists.com

CONNOISSEUR JEWELRY BUYERS

This file consists of more than 4.1 million fashion-conscious consumers who have responded to online surveys and requested to receive third-party offers.

Cost: $85/M

Selects: geography, gender, income, age range, interest, phone number, quarterly hotline, one-month hotline

Contact: The Catamount Group, 203-778-4110 or www.catamountgroup.net

BARBERS AND COSMETOLOGISTS IN THE USA

Nearly 884,000 fee-paying barbers, cosmetologists, and manicurists appear on this file.

Cost: $100/M

Selects: geography, gender, work type

Contact: Bethesda List Center, 301-986-1455 or www.bethesda-list.com

RESPIRATORY THERAPISTS

This file consists of more than 66,000 state-licensed respiratory care specialists.

Cost: $65/M, one-time use; $130/M, one-year unlimited use

Selects: state, SCF, zip, gender, certification, income, ethnicity, credit card, mail order buyer, telephone

Contact: Dunhill International List Co., 561-998-7800 or www.dunhills.com

COMPUTER SELECT

An online portal for computer hardware and software dealers and resellers, Computer Select has 50,000 active resellers in its house file. They average $700,000-$1 million in annual purchases and have annual sales of at least $1 million.

Cost: $150/M

Selects: state, SCF, zip

Contact: Names and Addresses, 847-850-1012 or www.nai.biz

NEW MANAGEMENT

FIGI'S

Nearly 938,000 customers have purchased food and other gifts from the Figi's catalog during the past six months. Seventy percent of buyers choose deferred billing as a payment option.

Cost: $100/M

Selects: geographic, zip+4, gender, cash/credit card, deferred payment buyer, gift/personal buyers, Internet buyers, multibuyers, dollar amount, product, personalized product

Contact: Adrea Rubin Management, 646-487-3783 or www.adrearubin.com

UNITED RESEARCH PUBLISHERS

Formerly known as Health Tips, this list consists of consumers who responded to space ads for health and wellness books in magazines targeting seniors. Buyers, 60% of whom are women, spent an average of $18 an order. The file is updated quarterly; for the fourth quarter of 2003, more than 13,000 consumers purchased.

Cost: $100/M

Selects: state, SCF, zip + 4, gender, recency

Contact: ClientLogic Specialists Marketing Services, 201-865-5800 ext. 2205 or www.clientlogic.com

TSNN.COM

“The ultimate trade show resource,” TSNN.com has nearly 31,000 active subscribers. Exhibit managers, advertising and marketing professionals, and suppliers are among the trade industry members who use the site. More than 40% are final decision-makers.

Cost: $120/M

Selects: state, SCF, zip, title, job function, trade show budget, industry role

Contact: MeritDirect, 847-492-1350 ext. 14 or www.meritdirect.com

HARVARD BUSINESS SCHOOL PUBLISHING NEWSLETTERS

More than 22,000 business leaders subscribe to at least one of Harvard Business School Publishing's four newsletters: Harvard Management Update, Negotiation, Strategy & Innovation, and Balanced Scorecard Report. They pay $99-$295 for an annual subscription.

Cost: $150/M; $90/M, consumer offers

Selects: state, SCF, zip, gender

Contact: Lake Group Media, 914-924-2400 or www.lakegroupmedia.com

INSERT MEDIA

BALLARD DESIGNS BLOW-IN

Home decor mailer Ballard Designs sends 35 million catalogs a year. Customers, 79% of whom are women, have an average age of 40 and an average household income of $125,000.

Cost: $35/M

Contact: ALC of New York, 212-924-1300 or www.alcny.com

ACTION VILLAGE BLOW-IN

A cataloger of skateboarding, snowboarding, and paintball supplies, Action Village will mail 250,000 books in August and another 250,000 in November. Customers, 85% of whom are male, are primarily 12-18 years old; they spend an average of $150 an order.

Cost: $35/M

Contact: Leon Henry, 914-285-3456 or www.leonhenryinc.com

Send listings information to:
Margery Weinstein, Catalog Age magazine, 11 River Bend Drive South, P.O. Box 4242
Stamford, CT 06907-0242
or to mweinstein@primediabusiness.com