Listings

New lists

Gevalia

A merchant of gourmet coffees, teas, and food gifts as well as coffee makers and cooking supplies, Gevalia has 190,000 12-month catalog buyers. Customers, 70% of whom are women, have an average income of more than $75,000 and spend an average of $60 an order.

Cost: $100/M

Selects: state, SCF, zip, gender, source, method of payment, dollar amount, Internet buyers, three-month buyers, one-month buyers

Contact: Mal Dunn Associates, 845-278-1200 or visit www.dunndirect.com

Tom's Hardware E-mail Masterfile

An online source for independent reviews of computer hardware, Tom's Hardware Guide has more than 160,000 active opt-in e-mail addresses. Readers are primarily IT professionals at companies of all sizes.

Cost: $350/M

Contact: MeritDirect, 914-368-1000 or visit www.meritdirect.com

Brushstrokes

Nearly 14,000 consumers have bought limited-edition art reproductions from the Brushstrokes catalog and Website during the past 12 months. Customers, 65% of whom are female, are primarily 45-55 years old, with a household income of more than $100,000. They spend an average of $400 an order.

Cost: $132/M

Selects: state, SCF, gender, dollar amount, six-month buyers, three-month buyers

Contact: ALC of New York, 212-381-1719 or visit www.alcny.com

Exoticar Model Co.

Selling 1/18-scale model cars, the Exoticar Model Co. has nearly 198,000 12-month buyers/catalog requesters. Seventy-seven percent of customers are men.

Cost: $95/M

Selects: state, SCF, zip, gender, telephone, Canadian buyers, international buyers

Contact: Kroll Direct Marketing, 609-275-2900 ext. 118 or visit www.krolldirect.co

Safety Alert for Supervisors

A newsletter published by the Institute of Business Publications, “Safety Alert for Supervisors” has nearly 17,000 active and expired subscribers on its house file. Readers, 70% of whom are male, include human-resources, plant, and construction managers. They subscribe to the twice-monthly newsletter to assist them in training and promoting safety among their staff.

Cost: $145/M

Selects: state, SCF, zip, gender, telemarketing

Contact: Direct Media, 203-532-1000 or visit www.directmedia.com

Platinum Credit-Card Catalog Buyers

The nearly 829,000 consumers on this file have used their premium credit cards to respond to direct mail offers.

Cost: $105/M

Selects: state, SCF, zip, age, income, telephone

Contact: TMA List Brokerage & Management, 703-547-4949 or visit www.tmalist.com

Beauty by Mail

The more than 169,000 multibuyers on this file have made purchases from more than one beauty-related catalog during the past 12 months. They spend on average $145 an order.

Cost: $80/M

Selects: state, SCF, zip, gender, age, income, presence of children, three-month buyers

Contact: The List Experts, 727-669-2500 or visit www.thelistexperts.com

Concorde Collection Jewelry Buyers

More than 31,000 consumers have purchased jewelry from the Concorde Collection's space ads and free-standing inserts during the past year. Customers, 78% of whom are women, have an average age of 45 and an average household income of $35,000; they spend an average of $60 an order on value-priced rings, pendants, necklaces, and other jewelry.

Cost: $95/M

Selects: geography, gender

Contact: Adrea Rubin, 646-487-3783 or visit www.adrearubin.com

New management

Mid America Motorworks Corvette Catalog

More than 83,000 Corvette owners and enthusiasts bought parts and accessories from the Mid America Motorworks Corvette Catalog during the past 12 months. Buyers, primarily men ages 35-54, spend an average of $178 an order.

Cost: $95/M; $80/M, non-automotive mailers

Selects: state, SCF, zip, gender, year of car, multibuyers, dollar amount, six-month buyers, three-month buyers

Contact: Direct Media, 203-532-1000 or visit www.directmedia.com

CollegeBound Teen

The 450,000 active subscribers to CollegeBound Teen are primarily high school students preparing for their college careers.

Cost: $125/M

Selects: state, SCF, zip, gender, age, household income, grade, graduation year, grade point average, telephone, monthly subscribers

Contact: VentureDirect Worldwide, 212-655-5131 or visit www.venturedirect.com

Garden Design

Nearly 251,000 garden-loving consumers subscribe to Garden Design magazine.

Cost: $100/M; $80/M, catalog rate

Selects: state, SCF, zip, gender, source, paid, six-month subscribers, three-month subscribers, monthly subscribers

Contact: Lake Group Media, 924-925-2400 or visit www.lakegroupmedia.com

Insert media

Tool Crib Blow-in/Package Insert Programs

Selling tools to woodworkers, contractors, and homebuilders, Tool Crib expects to mail nearly 17.6 million catalogs this year and to ship roughly 667,000 packages. Customers, 95% of whom are male, spend an average of $250 an order.

Cost: $30/M, blow-in; $55/M, package insert

Contact: Leon Henry, 914-285-3456 or visit www.leonhenryinc.com

Savvier Package Insert Program

Savvier, which sells health, diet, and self-improvement products via TV infomercials, expects to ship 960,000 packages this year. Customers, 85% of whom are women, have an average age of 40 and an average household income of $65,000; they spend an average of $40-$90 an order.

Cost: $65/M

Contact: Walter Karl, 845-732-7025 or visit www.walterkarl.infousa.com