Martha Pullen Co. Sold

Huntsville, AL-based Martha Pullen Co., which publishes the Martha Pullen catalog and “Sew Beautiful” magazine, was purchased by Birmingham, AL-based Hoffman Media, the publisher of “Southern Lady” magazine.

Besides mailing to customers and requesters, the Martha Pullen catalog is mailed inside “Sew Beautiful” and distributed at sewing events. Sew Magazine has a paid circulation nearing 25,000. The company prints about 100,000 copies of the Martha Pullen catalog annually. It’s expected that Hoffman Media will increase the size of the catalog’s circulation.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.