A National Retail Federation survey, conducted by BIGresearch, shows that men will spend $125.96 on average for Valentine’s Day gifts this year. Women will be far cheaper, spending an average of just $38.22.
More than 80% of Americans plan to give their significant others greeting cards, while nearly 59% of couples surveyed are planning an evening out. Sixty-five percent of men plan to send flowers, 32% will give candy, and 21% will give jewelry.
Consumers 18-34 years old are expected to spend the most: $140. Those ages 35-54 will spend $58.65. As for consumers 55 and older, they’ll spend $46.67 on average.