Metamorphics Media Launches Gay and Lesbian Database

Finding enough gay and lesbian lists to rent has been a challenge for marketers. While there are about 15 million identified gays and lesbians in the U.S., the names of only about a third of them are available for rental or exchange.

Brewster, NY-based Metamorphics Media, the gay and lesbian division of list services firm Mal Dunn Associates, hopes to make targeting the gay/lesbian market easier with the May 2 launch of its Gay Market Data Link. The gay/lesbian cooperative database has more than 1.3 million names and more than 400 data elements to choose from, including travel, ethnicity, age, income, presence of children, mail order buyers, and cat/dog owners.