Metropolitan Museum of Art Launches Kids’ Book

The Metropolitan Museum of Art

will mail 500,000 copies of a debut MetKids catalog featuring children’s merchandise. The 32-page book is scheduled to mail Sept. 26.

New York-based AGA Marketing and Design, which has been designing the museum’s gift catalogs since 2000, collaborated with the nonprofit’s marketing team.

Like the products sold in the core Metropolitan Museum of Art gifts catalog, many of the items featured in MetKids are based on objects in the museum’s collection. For example, the catalog features Egyptian and African art puzzles, which sell for $9.95. The Art Safari collage, which sells for $19.95, is an activity kit featuring the works of Matisse, Rosseau, and Chagall.

“It’s a natural extension of our gift catalog,” says Jody Malordy, general manager of marketing and publicity. “We’ve seen an increasing popularity of children’s merchandise, and we think this a wonderful way to expand upon the educational mission of the museum.”