December 15, 2004 – Van Nuys, CA – Moulton Logistics Management (http://www.moultonlogistics.com), a leading national fulfillment company, has announced that TrafficGauge, the first real-time mobile traffic map, has selected Moulton to provide retail distribution for its Southern California launch and subsequent roll-out. TrafficGauge gives drivers a bird’s-eye view of local freeways, helping them pinpoint traffic slowdowns to make better driving decisions. The TrafficGauge device was developed by Seattle-based Ryan Peterson, a technology product developer and once a very frustrated commuter. It delivers traffic flow information on a LCD screen map as often as every four minutes during peak traffic times and helps users outsmart freeway congestion by pinpointing traffic slowdowns so they can pick a quicker route. At present, TrafficGauge is being promoted in the Los Angeles and Orange County areas of Southern California. The current product launch is being supported via multi-media support in daily newspapers, radio and both broadcast and cable TV in LA and Orange Counties. Additional markets will be announced in early 2005. TrafficGauge retails for $79.95 and includes one free month of traffic service and is available at Nordstrom, Al & Ed’s Autosound and AAA Bookstores inside Autoclub offices of Southern California. Drivers can purchase additional service for $6.95 monthly with discounts available for six-month and two-year packages. All are available through the website at www.trafficgauge.com or by calling 1-866-872-3345 (1-866-TRAFFIK). Retail distribution is being handled by Moulton Logistics Management of Van Nuys, CA. “Moulton impressed us with its ability to move quickly to execute shipments to our retailers,” said TrafficGauge CEO Eric Meyer. “We were looking for a distribution center that understood how important timely and accurate delivery is to a retailer’s inventory management system. New merchandise needs to be coming in just in time as the previous shipment’s merchandise is moved out. With Moulton, we felt we could achieve that goal.” About TrafficGauge TrafficGauge Inc., a privately held corporation, is headquartered in Seattle where it develops and manufactures the TrafficGauge Mobile Traffic Map. The company is committed to saving wasted time and unnecessary stress on the road by delivering real-time traffic information where it’s needed most–in the car. For more information, visit the Web at www.trafficgauge.com
With a quick glance at the TrafficGauge map, commuters can quickly access which freeway is stop-and-go, slow or clear, right from the driver’s seat. The handheld wireless device works directly out of the box and can be carried in a pocket or purse or mounted in the vehicle dashboard or windshield. The device requires no scrolling and is always on.
Moulton Logistics Management is a 36-year old ISO-Certified company serving numerous clients in all areas of direct response fulfillment, including DRTV fulfillment, continuity programs, retail distribution, call center services and Web services. It operates from a 250,000 sq. ft. fulfillment and warehousing facility in Van Nuys, California, in proximity to the Los Angeles and Long Beach ports.
For further information on Moulton’s services, contact Joel Crannell at 818-997-1800 or at firstname.lastname@example.org.