Font and technology specialists Monotype announced it would acquire visual marketing platform Olapic for $130 million. The acquisition allows Monotype to expand on the company’s brand engagement strategy and extend the opportunity to provide brands with solutions across marketing and design. Following the close of the acquisition, Olapic will operate as a division of Monotype.
“Olapic will extend Monotype’s ability to help brands express their story and engage with customers in a richer, more impactful way,” said Scott Landers, President and CEO of Monotype. “Our value has always been predicated on type, technology and expertise, and Olapic strengthens us on all three fronts. Whether an ‘asset’ is type, branded emoji or chat, and now user-generated content, they all serve a similar purpose, which is to elevate a brand’s identity both online and offline.”
“We’re thrilled about this acquisition, by joining a company with such a deep history working with prominent brands, we believe that we’ll be able to accelerate our go-to-market process by fueling and investing in continued innovation of our Earned Content Platform,” said Pau Sabria, CEO and co-founder of Olapic. “We’re excited about the collaboration and new opportunities that will come from integrating our solution into the Monotype portfolio and expanding the reach of both Monotype and Olapic offerings into the marketing and design teams at some of the world’s most popular brands.”
Olapic’s Earned Content Platform combines proprietary algorithms and human intelligence to enable brands to help build trust and inspire action at every touchpoint while helping to identify, track and connect brands with their most influential ambassadors. It also collects, curates, extends and measures the performance of consumer and branded imagery to power marketing and ecommerce strategies across the stack, driving ROI, increasing average order value and impacting overall sales.