Moosejaw Mountaineering Launches Summer Gear Catalog

Gear and outerwear merchant Moosejaw Mountaineering has launched its first catalog to focus completely on backpacking and climbing gear.

The 24-page digest-size book will mail this month to 94,000 customers and prospects, says Moosejaw creative director Gary Wohlfeill. The title will also have a home online as a digital catalog on the Moosejaw Website.

The company will also distribute the backpacking and climbing book as a bounceback.“The catalog will be stuffed in all outgoing packages for the next couple months,” Wohlfeill says.

Moosejaw will also make the newcatalog available to all store customers by giving them away on the counters. The merchant operates seven retail stores.

But it has no plan to reprise the backpacking and camping title after this run. Wohlfeill says Moosejaw will launch five different catalogs – including two fall and two winter – before the end of 2009, however.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.