More Merchants Join Catalog Choice

Catalog Choice is Gaining Traction Among Mailers. The online service, which allows consumers to create a list of catalogs from which they want to receive no or less-frequent mail, announced in late September partnerships with Williams-Sonoma, Crate & Barrel, L.L. Bean and Orchard Brands.

These merchants have agreed to honor requests made through Catalog Choice. What’s more, the American Catalog Mailers Association (ACMA) is recommending that catalogers execute agreements with Catalog Choice.

Started in October 2007, Catalog Choice has already registered 1 million members. Spokeswoman April Smith says the organization is now rolling out a new mail-frequency feature to consumers.

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