More Merchants Join Catalog Choice

Catalog Choice is Gaining Traction Among Mailers. The online service, which allows consumers to create a list of catalogs from which they want to receive no or less-frequent mail, announced in late September partnerships with Williams-Sonoma, Crate & Barrel, L.L. Bean and Orchard Brands.

These merchants have agreed to honor requests made through Catalog Choice. What’s more, the American Catalog Mailers Association (ACMA) is recommending that catalogers execute agreements with Catalog Choice.

Started in October 2007, Catalog Choice has already registered 1 million members. Spokeswoman April Smith says the organization is now rolling out a new mail-frequency feature to consumers.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.