More shoppers look to Web, catalogs this holiday

About 37% of U.S. consumers planned to do more shopping online and by catalog this holiday season than last year, according to a recent study by Market Facts, commissioned by FedEx Corp.

The survey of 1,000 consumers, conducted Nov. 26-28, found that 63% of consumers cited convenience and reliability, such as time-definite delivery, easy returns, and package tracking, as the benefits they value most when shopping from catalogs or the Web. The study also found that 73% of Americans planned to ship more gifts this year than in the past.

In fact, online traffic for the week ended Dec. 9 was up 50% from the comparable week of last year, according to Jupiter Media Metrix. Jupiter’s weekly holiday e-commerce report aggregates Web visitors from home and work to about 500 shopping sites. With 52.4 million visitors during the week ended Dec. 9, traffic was up 1% from the previous week, when there were 51.7 million visitors.

The top-gaining shopping categories include healthcare, which saw a 56% rise in year-over-year traffic for the week, to 961,000 average daily visitors; consumer goods, which increased 27% ,to 1.2 million average daily visitors; and flowers/gifts/greetings, which increased 23%, to 1.7 million average daily visitors. The top gaining sites from the previous week were Drugstore.com, where traffic increased 228%, to 475,000 average daily visitors, and Officedepot.com, with a 219% increase, to 443,000 visitors.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.