2| Editor’s Note
The source of several recent high-profile data breaches have been bricks-and-mortar: Retail, grocery stores, and quick-serve restaurants. That’s significant, since ecommerce gets a bad rap as an un-safe haven for personal information.
4| Personalization
Personalization is downright imperative in order to appeal to your customer and to rise above the competition. A personalized ecommerce experience has become just as important to consumers as price.
10| Technology
With all the discussion around the blurring of lines between online and brick and mortar, it was not surprising that the prevalent technology innovation areas at IRCE were in some way involved with creating a seamless omnichannel experience.
14| SEO
Search engines like Google and Bing often change the algorithms by which they rank search results. But online retailers should pay the most attention to the key principles that have withstood the test of time.
20| Ecommerce
How are merchants adapting to a customer landscape that is shifting its buying power to ecommerce? Here’s a snapshot look at Multichannel Merchant’s MCM Outlook 2014 survey.
25| Global
Trends like slower growth in domestic ecommerce relative to other countries and increased website traffic from non-U.S. IP addresses are clear signals that legions of ready and willing online buyers await across the globe.
31| Catalog
While it may no longer be thought of as a selling channel by many, the catalog is still considered an excellent marketing tool for merchants. Here are some of the key findings from the MCM Outlook 2014 survey.