Judge: Neal Schuler
Company and position: President/Principal at Schuler Creative Consulting
Years as an MCM Awards judge: this is my first year
How would you describe your job and what you do?
I provide creative consulting services to multichannel retailers. Areas of expertise include: website, catalog, point of sale, packaging and email creative. I also provide production and operational guidance for cost reduction initiatives.
Why do you think you were chosen to be an MCM Awards judge?
After 20+ years of creating and directing in measured marketing environment I’ve developed skills, knowledge and instincts about what will maximize response to any given offer. And, I’ve Provided creative and production direction for more than 50 award winning catalogs and websites including 20 gold Multichannel Merchant awards and the Multichannel Merchant of the year award in 2006
What direct marketing subject could you talk about all day?
Customer centric creative execution
What excites you most outside the office?
Skiing, cycling, playing and listening to music and cooking.
What was your first job?
Photographing houses for a real estate magazine. I was 16.
In high school, I was:
A band geek