New Ballgame for Sportsman’s Guide

Mar 15, 2006 3:46 AM  By

The Sportsman’s Guide expanded beyond hunting and other outdoor gear with its June 2004 purchase of The Golf Warehouse (TGW). Now it’s expanding again, beyond the links to the baseball field. Sportsman’s Guide has launched two additional Websites: www.BaseballSavings.com and www.SoftballSavings.com.

Management at The Golf Warehouse will oversee and maintain the two new sites. Spokesperson Bill Bartkowski says the new sites were given “soft launches” last week.

Mark Marney, CEO of TGW, says BaseballSavings.com and SoftballSavings.com are “natural and logical extensions of our business and our business model. They allow us to extend and enhance our long-standing relationships with many of the same manufacturers and distributors that we have been working with at TGW for years.”

What’s more, says Bartkowski, “baseball/softball is a younger market than that reached by The Golf Warehouse or The Sportsman’s Guide. Softball has a large percentage of female participants and teams. As a result, the new Websites will reach a new, growing, and somewhat younger demographic than traditionally reached by The Sportsman’s Guide of the Golf Warehouse.”

For the moment, the company has no definite plans to launch print catalogs to complement the Websites. But Bartkowski says that the sites “could be a blueprint for subsequent growth and/or expansion.”