New CEO for Design Within Reach

San Francisco-based furnishings merchant Design Within Reach has named Ray Brunner CEO. Formerly the cataloger/retailer’s executive vice president of real estate, Brunner replaces Tara Poseley, who resigned as CEO/president.

“We asked Ray to lead Design Within Reach’s financial turnaround,” chairman John Hansen said in a statement. He is familiar with DWR’s business, and we believe he can make the tough decisions necessary to cut costs and return the Company to profitability and positive cash flow.” In fact, the company warned that its loss for the fiscal first quarter of 2006 will be steeper than anticipated.

Wanda Gierhart, executive vice president of marketing and merchandising, resigned as well. Her position will not be filled; vice president of merchandising Michelle Carrara will handle her merchandising duties.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.