New execs for Nordstrom.com, Blair Corp.

Last week Eddie Bauer and J. C. Penney Co. announced changes in their executive suites. On July 16, Nordstrom and Blair Corp. did as well.

Jim Bromley was named president of cataloger/retailer Nordstrom’s catalog and Internet division. Bromley, who joined the company two years ago, was previously the direct division’s executive vice president/chief financial officer.

The appointment comes as Nordstrom changes the name of the division from Nordstrom.com to Nordstrom Direct, effective Aug. 2. At that time, it will become a wholly owned subsidiary of Nordstrom, responsible for the Website and the Lifestyle and Nordstrom Delivered catalogs.

Multititle apparel and home goods cataloger Blair appointed three senior vice presidents. Robert Crowley, who has been Blair’s vice president of menswear for 21 years, is now senior vice president of menswear, home, and marketing services. In addition to overseeing the menswear and home divisions, he will now provide direction for Blair’s marketing and advertising programs.

Thomas McKeever, who has been the company’s vice president of corporate affairs and human resources for five years, is now executive vice president of operations and administration. And chief financial officer Bryan Flanagan was named executive vice president as well.

And Marsha Maier was promoted from merchandising director of menswear to vice president of menswear. Furthermore, as Blair continues to focus on growing its share of the baby boomer market, president/CEO John Zawacki will for the time being oversee the womenswear and Crossing Pointe divisions. Crossing Pointe is a women’s apparel catalog created expressly to attract younger buyers.

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