New Frontier for SkyMall

In-flight retailer SkyMall is getting more frequent flier miles. The company just announced a new partnership with Frontier Airlines.

As of Oct. 1, passengers on all Frontier and Lynx flights have access to the SkyMall catalog. What’s more, Frontier will promote a 10% discount on SkyMall merchandise on as well as through an e-mail promotion available to customers through Oct. 31.

SkyMall’s holiday catalog sells more than 2,500 products from toys and electronics to apparel and home goods.The company says its catalog is seen by nearly 90% of all domestic air passengers, reaching more than 650 million air travelers annually. Passengers can take the complimentary catalog home or visit to peruse thousands more products online.

Founded in 1990, Phoenix-based SkyMall is owned by New York-based private equity fund, Spire Capital Partners and The Greenspun Corp.