New Micro Warehouse subsidiary targets public sector

Apr 02, 2002 10:30 PM  By

Norwalk, CT-based computer cataloger Micro Warehouse already reaps $400 million a year in sales to the government and schools. But to better target those lucrative markets, the $1.9 billion marketer has launched Micro Warehouse Gov/Ed, a wholly owned subsidiary.

Bill Shafley, former vice president of CDW-G, a subsidiary of computer cataloger CDW Computer Centers, is president/chief operating officer of the new group. Micro Warehouse Gov/Ed plans to open a sales office in the Washington area, with an eye to opening offices in other locales down the road.

In a statement, Micro Warehouse chairman/CEO Jerome York said that the subsidiary will allow the company “to expand to a greater number of public sector technology buyers and users, while allowing our sales force to meet face-to-face with their customers.”