New Study Looks into Language Preferences for Global Shoppers

Can’t Read, Won’t Buy: How Translation Affects Global E-Commerce (via PR Newswire)

Survey of more than 3,000 global consumers by market research firm Common Sense Advisory reveals the impact of language, localization, and brand recognition for e-commerce success BOSTON, March 25, 2014 /PRNewswire-iReach/ — Based on a survey of more…

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