New York direct marketing group honors Leon Henry

Leon Henry

, founder/president/owner of the Scarsdale, NY-based list and alternative media firm bearing his name, was honored with the Hudson Valley Direct Marketing Association’s first annual Founders Award during the group’s holiday luncheon on Dec. 6 in Greenwich, CT. Henry founded his firm more than 46 years ago in Cleveland, OH, when he pioneered the concept of “sales bags”–supermarket and drug store bags that contained advertising. Henry was one of the cofounders of the Hudson Valley DMA in the late ’80s.

The luncheon drew 140 New York, Connecticut, and New Jersey area direct marketers, double the attendance at last year’s holiday event.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.